Memo Writing- Behind the Marketing Brochure
This week you will learn how a business uses internal letters, called memos, to accomplish business goals. This week, you'll apply this knowledge by preparing and writing a memo for a team of marketers, getting ready to create a brochure/advertisement for selling a product/service.
You will learn
You will learn
- how to identify several layers of audience- team members, a boss, colleagues in another department
- how to format and organize a memo for a department preparing a marketing campaign to sell a product/service to teenagers
- how to include facts/data in a memo communicate valuable information through a memo
- how to use HATS to design the memo
- to gather the right information for your memo, including the content, and the address/contact information
Monday's Assignment: Purpose & Audience
Tuesday's Assignment: Parts of a Memo
Wednesday-Friday
Memo Task: The Coolest Drink
Scenario: You are a marketing specialist for a beverage company (of your choice). Your boss would like to boost sales of your number one beverage (your choice) to people ages 13-25. She asked you to research the market, find out what those people think is cool and propose how to make your beverage 'cool' to them.
She wants you to learn what people in the subgroups prefer. Don't just find out what kids in the country like, or kids in the city, or kids of a certain ethnic or racial background. Find out more about what is cool to African-Americans, Caucasian Americans, Hispanic/Latino Americans, Asian Americans and smaller egroups. Once you know what those kids, (ages 13-25) think is 'cool', your boss wants to you makes some suggestions on where and how to make your beverage cool.
Suggest an image, tagline or campaign, and the best kinds/places to post advertising. In other words, which place is best for posting ads? Which TV shows/channels? Which movies? Or do you do something more subtle? Theater Billboards? Mall Billboards? Hot Topic T-Shirts? Special events with celebrities? Twitter? Facebook? Instagram? Where and how?
You will poll friends, observe advertising and trends for teens, and read a few different magazines. Write her a 1-2 memo on what you found. Do not make up your facts. Go looking, give examples from real magazines, movies, TV shows, interviews with kids you know. Take a walk through the mall.
Then make your proposal in the memo. To help you understand this task: Watch the first three video chapters of PBS Frontline's "Cool Hunting." Then read below to find out more about formatting your memo. She wants you to send her the memo by Oct. 21 for peer review on Oct. 22 in workshop and revision the following week.
You will access the template (and a copy of these directions) under "Assignments and Docs" in the Blackboard Course.
After revisions, you will design a brochure about your product to convince grocery stores, convenience marts, Walmart, Kmart, and Target why this is a good product to sell. Know your audience! Use the "Read: Audience Analysis Overview" for both weeks assignments. Audience changes with purpose.
She wants you to learn what people in the subgroups prefer. Don't just find out what kids in the country like, or kids in the city, or kids of a certain ethnic or racial background. Find out more about what is cool to African-Americans, Caucasian Americans, Hispanic/Latino Americans, Asian Americans and smaller egroups. Once you know what those kids, (ages 13-25) think is 'cool', your boss wants to you makes some suggestions on where and how to make your beverage cool.
Suggest an image, tagline or campaign, and the best kinds/places to post advertising. In other words, which place is best for posting ads? Which TV shows/channels? Which movies? Or do you do something more subtle? Theater Billboards? Mall Billboards? Hot Topic T-Shirts? Special events with celebrities? Twitter? Facebook? Instagram? Where and how?
You will poll friends, observe advertising and trends for teens, and read a few different magazines. Write her a 1-2 memo on what you found. Do not make up your facts. Go looking, give examples from real magazines, movies, TV shows, interviews with kids you know. Take a walk through the mall.
Then make your proposal in the memo. To help you understand this task: Watch the first three video chapters of PBS Frontline's "Cool Hunting." Then read below to find out more about formatting your memo. She wants you to send her the memo by Oct. 21 for peer review on Oct. 22 in workshop and revision the following week.
You will access the template (and a copy of these directions) under "Assignments and Docs" in the Blackboard Course.
After revisions, you will design a brochure about your product to convince grocery stores, convenience marts, Walmart, Kmart, and Target why this is a good product to sell. Know your audience! Use the "Read: Audience Analysis Overview" for both weeks assignments. Audience changes with purpose.